988 Collaboration

Starting Conversations & Saving Lives

national suicide

prevention awareness

September 8-14

988 is the National Suicide Prevention Lifeline number. Help us get the message out by naming a beer 988 during National Suicide Prevention Week in September. We want to make this easy for everyone to participate. Rename or relabel any beer, whether it’s a beer on your tap list or a beer you distribute, the important thing is to get the 988 number in front of people and start conversations. If you want to brew a special batch, that’s great too! Can it or simply put it on tap. This collaboration is open to your creativity. We just ask that you sign-up up so we can collectively raise awareness with a common message.

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brewery resources

The Basics

WHEN: During National Suicide Prevention Week September 8 – September 14

WHERE: Tap the beer in-house or distribute it.

HOW

RENAME – Simply rename ANY beer 988 for the week. A beer on tap or a beer you distribute. Doesn’t matter!
RELABEL – Brand our editable label or create your own or don’t use a label at all & rename something on tap.
RECREATE – Make your own custom 988 brew or label

WHY: The goal is to get the number in front of people & start conversations. It can be on a menu, on a tap handle, or on a can.

Please email questions and concerns to 988@ohsobrewery.com

Editable Labels

DOWNLOAD LABELS

Contact

Please email questions and conecrns to 988@ohsobrewery.com

Hope for the Day

We are thrilled to announce Hope for the Day (HFTD) as our dedicated resource and education partner for the 988 Beer Collaboration. Together with Hope for the Day, we’re confident that we can make a meaningful contribution to mental health awareness.

H.F.T.D. is offering breweries the opportunity to participate in free educational courses. Don’t miss out on this chance to expand your knowledge and contribute to a more informed and compassionate community.

Hope for the Day will be sending resource packets, including valuable educational assets, to all our partners. This initiative underscores their commitment to equipping you with the tools and information needed to foster a more supportive and knowledgeable environment.

Promo Materials

SAMHSA provides a 988 Partner Toolkit that is a one-stop shop for social media, video, print, radio, FAQs, messaging, and other marketing materials for anyone to use to promote awareness of 988.

SAMHSA Partner Toolkit

Breweries simply renaming a beer helps the cause, but we have optional promotional content for your use. We also have included the 988 logos and a fully editable label you are free to use.

DOWNLOAD OUR PROMO

Partner Deals

BSG

15% Off Malt for 988

HOP HEAD FARMS

Discounted Hop List Coming Soon

PRINTING SOLUTIONS

Please contact andrew@printingsolutions.com for your printing needs. They have agreed to offer a discount to everyone who uses their services to print the label for this campaign.

MODLY

Breweries who sign-up will have access to download the label art and edit it with their brand and beer style information. The label design was created by Justin Ketchum using Corey Miller’s artwork from Inked Soul. Please contact Justin at justin@modlybrands.com for any questions about the design or in regards to the use of the label.

DOWNLOAD LABLES

Donate (optional)

Donating is not required. We want you to do what works best for your brewery. If you choose to donate a portion of beer proceeds, we recommend contacting your local and state suicide prevention organizations or one of the national organizations.

FIND ORGANIZATIONS

The history

Six years ago, we brewed our first batch of “1-800-273-TALK” in the hopes to spread awareness and start conversations. Last year, over 75 other local & national partners featured a beer named with the Lifeline number: 1-800-273-TALK. Portions of beer sales were donated to suicide prevention organizations, but the primary goal was to spread awareness and start conversations. One conversation can save a life. Research shows that acknowledging and talking about suicide may reduce rather than increase suicidal ideation. Understanding the issues concerning suicide and mental health is an important way to take part in suicide prevention, help others in crisis, and change the conversation around suicide.

VIEW LABEL GUIDE

Why We Do It

For me, the number 988 is more than just a phone number. It represents life, something that can’t be summed up in a paragraph. I’ve lost too many close friends to suicide, and at one point, I even considered taking my own life.

My difficulties stemmed from a range of issues. Mainly, I was dissatisfied with the direction my life had taken. As a child, I experienced a significant loss and was forced to move unexpectedly. I struggled to find a sense of belonging after that. Instead of confronting my problems, I kept moving from one place to another, hoping to escape them. I sought fulfillment through excessive partying, and when I lost hope of ever being able to attain the life I wanted, I tried taking it too far. I never told anyone. This is the first time I’m opening up about it.

Share Your Story

We would like to invite you to share your thoughts and experiences on what suicide prevention means to you. Whether it’s a personal memory, a lived experience, or the name of someone you have lost to suicide, we want to hear from you. By sharing your story, you can help raise awareness about the importance of suicide prevention and help others who may be struggling. For privacy, your stories can be anoynomous and please do not use last names.

Share Your Story

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